• Your customers can't buy what

    they don't understand.

    Most B2B companies have a clarity problem, not a marketing problem. MAPEJ Consulting helps you uncover why your company exists, craft a brand story around it, and build the content, messaging, and web presence that makes your market pay attention. The result: prospects who understand you, trust you, and buy from you.

  • THE PROBLEM

    You're spending money on marketing that doesn't land.

    We help you articulate your unique brand story, ensuring your message resonates with your audience. Brand Clarity What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Invisible Brand

    Your website sounds like every other company in your industry. Generic language. Vague promises. Zero differentiation. Prospects bounce because nothing tells them why you're different.

    Our expertise in market analysis allows us to position your brand effectively within your industry. Strategic Positioning What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Sales Crutch

    Your sales team explains what you do differently in every conversation because your messaging never quite captures it. They're compensating for a brand problem.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Busy, Not Strategic

    Your content calendar is full, but leads are flat. You're publishing consistently and posting on social. But activity without strategy behind it is just expensive noise.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Agency Fatigue

    You've hired agencies before. They delivered assets. Maybe some leads trickled in. But the core problem remained: nobody outside your company knows why you exist.

  • Discover how MAPEJ Consulting can transform your brand Unlock Your Brand's Potential MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence.MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    OUR WHY

    Every company deserves to be understood.

    Most marketing advice starts with tactics: write more blogs, post more often, optimize your funnel. That approach treats symptoms. It ignores the disease.

    We start with a single question: why does your company exist? What do you believe? What problem do you refuse to ignore? Because until that story is clear, every blog post, every landing page, every ad dollar is a guess.

    We work backwards from your purpose to craft a brand story that resonates, develop content that converts, and define a voice that competitors can't replicate. Your reason for existing becomes the foundation for everything your audience sees, reads, and hears.

    Clarity first. Everything else follows.

  • HOW WE WORK

    The Clarity Framework

    1

    Uncover Your Story

    We interview your founders, leadership, and key team members to get to the core of why your company exists and why your customers need you. What problem keeps you up at night? What future are you building toward? This becomes the narrative foundation for your entire brand. Every piece of content from this point forward ties back to this story.

    2

    Define Your Voice

    We analyze your approach, your values in action, and what separates you from everyone else claiming the same thing. Then we translate it into a distinct brand voice and messaging language your market actually uses and responds to. This is where your competitive edge gets put into words.

    3

    Build the Content

    Only after your story and voice are locked do we touch your website copy, blog strategy, brand positioning, and content calendar. Now every piece of content has a clear purpose, a consistent voice, and a direct line back to what makes your company worth choosing.

  • Our Services

    What We Deliver

    We help you articulate your unique brand story, ensuring your message resonates with your audience. Brand Clarity What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Brand Clarity Workshop

    Best for:

    Companies starting from scratch or undergoing a major repositioning.

    Our expertise in market analysis allows us to position your brand effectively within your industry. Strategic Positioning What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Website Content & Messaging

    Best for:

    Companies with a working product but a website that doesn't convert.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Blog & Content Strategy

    Best for:

    Companies producing content without a strategy behind it.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Brand Positioning Analysis

    Best for:

    Companies entering a crowded market or launching a new product line.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    GTM Strategy for Marketing

    Best for:

    Companies launching a new product, entering a new market, or rebuilding their marketing strategy from the ground up.

    We create marketing strategies that enhance engagement, drive conversions, and grow your business. Effective Campaigns What We Offer MAPEJ Consulting is a brand and marketing strategy firm founded by Aron Schoenfeld, a marketing leader with 16+ years of experience helping companies clarify their message and grow with purpose. After working across agencies, startups, media, and global organizations, Aron saw a clear pattern: the companies that grow fastest can explain why they matter in a single, simple sentence. MAPEJ Consulting exists to create that clarity. We help businesses define their brand story, sharpen their positioning, and build marketing strategies that make content easier, campaigns stronger, and sales conversations more effective.

    Ongoing Retainer

    Best for:

    Companies that need consistent strategic content but aren't ready for a full-time hire.

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    CASE STUDIES & RESULTS

    The Numbers Behind the Clarity

  • WHO WE WORK WITH

    Built for B2B Companies Ready

    to Get Clear

    SaaS & Tech Companies

    You've built something powerful, but your market doesn't get it. Complex products need simple, compelling stories. We help you find the words that make technical buyers say "yes" faster.

    Professional Services

    Consultants, agencies, and service firms drowning in "we do everything" messaging. Time to own your lane and articulate what makes your approach worth paying for.

    Growing Startups

    Post-seed or Series A companies scaling fast. Your scrappy early messaging doesn't fit who you're becoming. You need a brand that can keep up with your trajectory.

    Established SMBs

    You've been in business for years, but your brand never got the strategic attention it deserved. Revenue is solid. Messaging is not. Time to fix that.

  • Your Brand Deserves to Be Understood.

    Let's Make That Happen.

    Book a free 30-minute Brand Clarity call. We'll identify your biggest messaging gap and give you one concrete

    recommendation you can implement immediately.

    No pitch. No pressure. Just clarity.

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